Translation and Localization

Translation and Localization


by
on 31 Mar 2019

Translation and Localization

The world is shrinking with each and every click. With the growth of the digital world, the lines of territorial boundaries have already faded. One must think globally and act locally! In order to give effect to this philosophy, it is a must to translate as well as localize one’s content.

What really is translation and localization?

Translation, as the name suggests, is to translate the content from one source language to a new target language in order to ensure that the audience of new territory, where one is expanding their business, can understand the details of goods or services offered. However, this process is incomplete without localization of content, which ensures that the translated content is tweaked to be accommodated in the culture of that target audience. This whole process has various key milestones like analysis of host content (which may include a website, software, blogs, social media posts, creatives, etc.), preparation stage, translation and editing of content in the new language, error-removals, review, delivery in the agreed format and smooth delivery of new content. This process also involves ensuring adherence to the specific requirements of the target country or region.

Why does one need translation and localization?

Do you have a live website in a single language – say, English? Are you looking to expand your reader base in German or Arabic or Japanese language? Do you wish to expand your business in non-English speaking countries, say Germany or UAE or Japan? Are you aware of the cultural differences between your current audience and the target audience? Do you wish to translate your entire available documents to a new language?

It is possible to resolve these issues not just be a translation, but also ensuring that the localization of available content is also done. If one is able to find a good translation service provider, who can ensure that the translated content is appropriate for the new reader base or for those non-English speaking countries or apt for the culture of new target audience, then, with this localization service, one can discover the holistic solutions to the aforementioned issues or any similar situations.

How important is localization?

In the event, only translation is done, the content may not be suitable to the culture of target audience. e.g. the common phrases of one language may not be aptly translated to another, what may appear as popular expressions in one territory may not be appropriate in other region, say, what is ordinary for people in north America, may not appeal to the consumers of South-East Asia. Further, other changes like special symbols like umlauts in German, designs and even currency, are required to be modified in accordance with the usage and beliefs of people of this new geography which is being targeted. Such requirements may be missed when only translation of content is carried out. Nevertheless, with localization of content, it becomes possible to understand and modify the content to new target language, keeping in mind, the culture, preferences and geographies of the new markets.

What is the impact of translation and localization?

On employing the translation bundled with localization, it becomes easier to gain competitive advantage over regional businesses and competitors by communicating with one’s clients in their native language and as per their ethos. It definitely increases the prospects of sale of one’s product or services and helps in growing one’s business by leaps and bounds. This results in building a good brand across the geographical boundaries.

Using multi-lingual content can even enhance the online presence of one’s business manifold. With more content and keywords, it is simpler to garner more traffic and gain higher visibility, which will lead to higher page rankings.

Linguidoor is one of the fastest growing language services i.e. Translation, Localization, Subtitling, Voice Over, Interpretation, Content Writing, Editing & Proof Reading and many more. We fulfill client’s requirements by outstanding services and highest professionalism. Please contact us at services@linguidoor.com. For more Information, please visit www.linguidoor.com