Why keyword translation is important for your business

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keyword translation

Keywords are words or phrases which acts as the key to find certain information. It can contain more than a word. Keywords and keyword translation are important for search engines because they help them to present the most appropriate search results to someone who is searching.

Keywords are an important component of search engine marketing and optimization. They are an essential part of online content both for organic SEO and paid SEM campaigns. You will always need to focus on the right keywords which help in your business growth. 

Why keyword translation is important?

When someone enters a keyword in the search engine, it will give results based on the keyword. For example, consider the keyword “translation”.  When an internet user enters the word translation in a search engine, such as Google, Yahoo and Bing, the internet shows the result in the information that matches the keyword, translation. The internet provides the websites which have translation content in it. So if you have a professional translation company it is very important that your website contains certain keywords like translation.

Targeting users in different languages and countries is always challenging. There will be search engines indexing it and users acting on it. So it is important to invest time in planning effectively in order to make your translation company appear in better search results. 

Internet will drive targeted web traffic into your translation website for free. Some keywords get hundreds and thousands of searches a day.  Include those mostly searched keywords on the websites in order to appear in the search results. Take some time and thought in researching keywords.

Keyword research and its importance

Before translating the keywords, it is very important that one should do proper keyword research. With the help of keyword research, you can know more about the terminologies and local word which people use in their region or country.

Learn more about keyword research

For a global SEO strategy and planning is incomplete without multilingual keyword research. Proper keyword research helps you to achieve a great result if you are doing global SEO. It is very important to understand not just the geography, but one should think about the cultural and linguistic variation of the target group. Just translation of a Word for SEO will not help. The keyword has to be localized in the regional language respecting the culture and tradition.

Below you will find a few examples:

If you are doing Keyword research and SEO for US Market then you have to choose the word which people use in the US like Vacation. In the US people use the word vacation for Holiday. So you have to use vacation as a keyword and not a Holiday. Because people will search “best vacation places” and not “best holiday places”.

The translation of the keyword is very important. The next example will tell you. If you are translating the German word “Wohnung” in English, the translation will be apartment or flat. But if you are doing global SEO, you have to use the translation very seriously. In the UK people use the word flat but in the US, people use the word apartment. So for both the English speaking countries, they use a different word with a same meaning.

Only translation will not help you in SEO. You have to localize the word so that it will appeal to the local audience and you can get a targeted audience with localized keyword. One perfect example of localization of a keyword is the English word “projector”. The german translation of this word is “Projektor”. But in Germany, nobody uses the word “Projektor”. They always use the word “beamer”.

 

How to use keyword Translation?

Translation of keyword is very competitive online because a professional translation company are trying to get referrals from users when they search for those keywords. Use as many keywords as possible on your website and see how effective they will be in marketing your site online. Develop a simple plan of action for implementing the keyword on your site. For example, if you have a website about translations, based on keyword research, you have to come up with the following translation keywords to target.

  •       Document Translation
  •       Website Translation
  •       Marketing Translation.
  •       Technical Translation
  •       Legal Translation
  •       Medical Translation
  •       App & Game Translation

Create pages on your website targeting translation of keyword by providing relevant information to online searchers about what they are looking for. Having articles on your website that is relevant to the translation services is a great option. Traffic is needed for any blog or site, but it will flow if you have a nice content. It ultimately results in better search rankings.

Translation of keyword is important for you as business owners, marketing managers and website managers because, if used correctly, they give you the best opportunity to appear high up in the search engine results.  And the higher up you are appearing in search engine results for translation keywords, the more traffic you are likely to get and the more clients you are likely to meet.

Below are some online Keyword tools which will help you in global SEO:

Google Keyword Planner

Wordtracker Keyword

Google trend

Moz

Google analytics

Google Search console

 

Follow these tips on how to use translation keyword on your translation company website and grow your business. 

Linguidoor is a professional translation company which offers multilingual keyword translation service in 50+ Language. Contact us at services@linguidoor.com or Whatsapp +4917634355168. Visit us for more details at www.linguidoor.com